About This Tool
It summarizes literature1 characterizing Rogers’ different adopter groups.
As you apply it, please keep the following in mind:
- Where someone fits on the curve is change specific – i.e., they could be an early adopter for one change and early/late majority for another.
- Individuals don’t shift along the curve.
- The characteristics for each adopter group are not synonymous with personality traits – e.g., it’s possible to have a “grumpy” innovator. They should be framed in the context of how the individual thinks about or approaches a change.
- The characteristics are not intended to be used as a checklist. They are generalizations
References
1Berwick DM. Disseminating innovations in health care. JAMA. 2003 Apr 16;289 (15):1969–75; Rogers EM. Diffusion of Innovations, 5th Edition. 5th edition. New York: Free Press; 2003.(Chapter 7); Scaling Up: a Principled Approach for Primary Care Transformation in Alberta Report
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